Cold outreach is a numbers game. You reach out to a large quantity of people, in the hopes that a select few will be interested in what you have to offer. But, what if there was a way to boost your odds? Turns out there is, with specific targeting filters…

The very first step of building a successful agency is twofold: Build your Ideal Client Profile or ICP, and craft your Unique Selling Point or USP. Before running any outreach, taking any sales calls, and working with any clients, your first task is to figure out who you want to…

The money in cold outreach is absolutely made in the follow ups. There’s a slim chance that a prospect will see your initial email, open it, and respond back to you. For each follow up added to your outreach sequence, you’re significantly increasing the likelihood of a prospect replying back…

You just signed a new client! While it’s absolutely cause for celebration, it’s also crunch time to set clear expectations and leave a good first impression on the client. Once my agency signs a new client, my team and I waste no time getting them onboarded and set up with…

The goal of any agency should be to profitably scale it. It seems easy on paper… Sign new clients, deliver results, hire employees, and you’ll be set. But, the reality is, scaling an agency is hard unless done properly. The main bottleneck when scaling a business is efficiency, because being…

When doing omnichannel outreach, It’s important to speak differently on LinkedIn than you would on email. LinkedIn is a social media platform, and you should talk to prospects on LinkedIn in a more casual, conversational tone. Email is much more professional, and you should approach email conversations with a more…

Just wanted to share 3 common objections we see when managing our inboxes, And how we respond to these objections in an attempt to get these prospects on the phone. Objection #1: The Colleague Referral We deal with this all the time. The initial prospect deflects us to their partner…

Omnichannel outreach is game changer. It allows you to reach prospects on multiple platforms like email, LinkedIn, and cold calling all with one comprehensive strategy, And maximizes your chances for booking calls with anyone interested in working with you. To keep our scripts personalized and relevant to the prospect, we…

Social proof is everything. If you’re about to buy anything from a pair of sneakers to a 5 figure coaching program, you want to know that other people were happy with their purchase before you pull the trigger. This is why case studies are so important in cold outreach scripts. …